Online dating market share

The online dating sector has made significant progress since its modest inception in 1959.

Regarding the popularity of dating apps among monthly active users in 2023, Tinder stands out as the leader with a substantial market share of 72%, followed by Bumble and Hinge at 19% and 7%, respectively.

Among the age groups, 43% of individuals aged 18-31 have used online dating, while a significant 81% of those aged 55 and above have never tried it.

The LGBT community exhibits even higher adoption, with 55% reporting past use.

Online dating usage is slightly more prevalent among males, with 32% of men having reported using it, compared to 28% of women.

In 2023, around 35 million individuals in the United States have engaged with online dating at some point in their lives.